Lincoln Highway Association - The Traveler: Summer 2001


		The Traveler The Newsletter of the Lincoln Highway Association - California Chapter Summer 2001

Roadside Verse

The following are roadside rhymes used on signs by the Burma Shave Company. Between 1927 and 1963, there were 600 verses used. The year the verse was first introduced appears above the jingle. (From the book The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles by Frank Rowsome, Jr.)

1927

SHAVE THE
MODERN WAY
NO BRUSH
NO LATHER
NO RUB-IN
BIG TUBE 35¢
xDRUG STORES
BURMA-SHAVE

GOODBYE!
      SHAVING BRUSH
HALF A POUND
      FOR
HALF A DOLLAR
VERY FINE
      FOR THE SKIN
DRUGGISTS HAVE IT
CHEER UP THE FACE
      THE WAR IS OVER
BURMA-SHAVE

1928

HOLLER
HALF A POUND
FOR
HALF A DOLLAR
OH BOY!
SHAVING JOY
COMPLEXION SAVE
BURMA-SHAVE

SHAVE THE MODERN WAY
WASH THE FACE
APPLY WITH FINGERS
SHAVE
BIG TUBE 35¢
BURMA-SHAVE

1960

THIS CREAM
IS LIKE
A PARACHUTE
THERE ISN'T
ANY SUBSTITUTE
BURMA-SHAVE

BRISTLES SCRATCHED
HIS COOKIE'S MAP
THAT'S WHAT
MADE POOR
GINGER SNAP
BURMA-SHAVE

WE'VE MADE GRANDPA
LOOK SO YOUTHFUL
HIS PENSION BOARD
THINKS
HE'S UNTRUTHFUL
BURMA-SHAVE

TEMPTED TO TRY IT?
FOLLOW YOUR HUNCH
BE "TOP BANANA"
NOT ONE
OF THE BUNCH
BURMA-SHAVE

DIM YOUR LIGHTS
BEHIND A CAR
LET FOLKS SEE
HOW BRIGHT
YOU ARE
BURMA-SHAVE

THIRTY DAYS
HATH SEPTEMBER
APRIL
JUNE AND THE
SPEED OFFENDER
BURMA-SHAVE